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The Virtues of Flowers

InterviewsJul 9, 2025

They may appear fragile, exposed to wind and seasons, yet they endure through centuries without ever losing their power.

They may appear fragile, exposed to wind and seasons, yet they endure through centuries without ever losing their power. Flowers are not confined to garden ornament or ceremonial bouquet; they accompany our emotions, shape our moods, and convey messages that words alone cannot express. In the realm of perfumery, they become language — promise, memory, intimate trace of a moment lived or dreamt.

The rose comes first. Uncontested queen, she is far more than a symbol of love. Behind her delicate petals lies a regenerative strength. She is said to ease tension, restore inner balance, and bring a gentle form of stability. To breathe in a rose is to restore the heart to its calm, rightful rhythm.

Jasmine, in contrast, waits for nightfall to reveal its full power. Discreet by day, it opens to the night like a whispered secret. Its heady fragrance does not seek to dominate, but to soothe. From ancient India to Mediterranean gardens, jasmine has long been associated with optimism and trust. To breathe in jasmine is to let light enter the heart of darkness.

More sunlit, orange blossom unfolds a soothing radiance. Used for centuries in Mediterranean rituals, it symbolizes purity and renewal. Its delicate notes encourage rest, ease sleep, and awaken a deeply rooted olfactory memory — that of luminous childhood moments, suspended hours when everything seemed possible.

Modern science now echoes these ancient intuitions. Researchers have shown that rose molecules reduce anxiety, jasmine stimulates dopamine, and lavender promotes calm and relaxation. Flowers, then, are not merely symbolic heritage — they converse with our biology, tangibly transforming our inner state.Flowers, then, are not merely symbolic heritage — they converse with our biology, tangibly transforming our inner state.

One truth remains: flowers speak a universal language. They remind us that beauty, far from being a useless luxury, is a vital necessity. Their fragrance heals, comforts, uplifts. In a world saturated with noise and images, their quiet voice becomes a form of resistance — whispering that it is still possible to breathe, to hope, to feel joy.